Company Information

booxi is a privately held company based in Montreal (QC) Canada, founded in 2013. It gathers experienced entrepreneurs who took upon themselves to provide a virtual task force to self-employed professionals and small businesses in the service sector. Their mission is to provide a virtual assistant working for the professionals and enabling them to do more in less time. The work of this virtual assistant starts with taking appointment requests from clients at all time, as well as approving, reminding and recalling those appointments based on rules specific to the professional’s way of conducting business. As the virtual assistant learns about a business it will be able to analysis activities and crunch numbers in order to provide advices, as well as perform marketing and various administrative tasks. The assistant objective is to learn about the business and automate as many tasks as possible, freeing owners from repetitive tasks taking them away from their expertise, pas

The story behind booxi

Even though we had success in a previous business, the desire to bring real solutions to important problems was not fulfilled yet. On a market perspective we wanted to experience mass and horizontal market, but had lots of background working with businesses in a vertical market. We had in mind to work with a mass of small business and self employed professionals.

On a Tuesday night when one of the founders realized, that he had again forgotten to call for a haircut (thinking of his wife with a disappointed look at his hair). He realized that it was absurd how many times people forget to book appointments during the day and often hit voicemail when they remember to call. The question was raised out of frustration \"Why can’t I book an appointment online, the same way I do a Google search?\".

This first question lead to meetings and focus groups to find out that small businesses need help to reduce the time they spend on appointment management, just as well as they don’t h

The booxi team

booxi’s core team members come from the same previous successful business - DTI Software - including DTI’s co-founder and CTO Daniel Laplante. A team that made a promise to work together again in the future and is now making it happen. Marc-André Bruneau co-founder joined the team with Carlo, Peter, Martin, and Xavier where each of them has a specific expertise to offer.

The lean startup could not afford salaries when it started, so when Daniel first met with Peter for the project, Peter’s reaction was \"I don’t care about the money, I just want to work on the project man!\" and the rest of the team got in on the same premises. The team is highly motivated by the common desire to work together and create products that makes a difference.

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