In a fast-changing digital world, you need to constantly keep up-to-date with new trends to ensure that our business evolves along with the technology. Luckily for you, there are tons of tools available to help you deepen your web knowledge.
Today, WebSelf, one of booxi’s partners gives you 4 marketing tips to promote your website.
First, get to know your customers
The first step is to determine your target market and get to know your clientele.
This is essential since you will have to take them into account in almost all of your marketing actions, to retain them or simply to win new customers.
Your offers, products and services, who are they for?
The answer to this question is very important because it will give you an idea of what type of audience you will be dealing with.
When you’ve somewhat determined your target market, you need to learn as much about them as you can. Their buying habits, their gender, their age, etc. The more information you have, the easier it will be to personalize your marketing efforts in order to maximize them.
1. Spread the good news
Someone once said that a website is a direct reflection of a business. That’s why your online presence, whether it’s through a website, social networks, online directories, etc. must be impeccable. at all times.
When you’re proud of the final result, it’s time to spread the good news and share your website everywhere! Ask for your entourage’s opinion and share a link on your personal social media to get the word out. It will also increase your visibility online and will allow you to win a few customers!
2. Use social platforms
Do we really need to tell you about the importance of creating business accounts on social networks? Be sure to choose wisely which platform you wish to appear on, and then properly use them. Do not forget that many will use it as a support for their technical questions. Answer all questions and suggestions from your customers and communicate with original and interesting content.
3. Increase customer loyalty with a newsletter
A great way to retain your current customer base is to send them a newsletter. This is advantageous especially when we know that it is 5x easier and less expensive to retain our current customer base than to find new customers.
Send a newsletter to inform your customers of new things coming up, share your blog articles or simply to remind them that you still exist! WebSelf offers an email collector tool, in the editor, where you can collect your visitors’ e-mail addresses use them to send out a newsletter, for example.
4. Set up a reward system
Your satisfied customers will be your best brand ambassadors, and you must reward loyalty! There are several kinds of reward systems, whether it’s sponsorship, ex, offer a discount whenever a client refers you to another, or you offer your customers discounts or gifts after X numbers of purchases. Be careful: Offer only gifts / discounts that are proportional to expenses. You want to retain your customers but you do not want to lose too much money in the process.
Webself is a free and easy tool to create website. Choose your design, add your texts and pictures and publish your website on the Internet. It has never been easier to create a website! No computer knowledge required, only your imagination ! Start building your own website today.