Seasonal events are good opportunities to establish strategies that will allow you to build your customer loyalty, get more customers, and increase sales. As Valentine’s Day approaches, here are 7 promotion ideas to get the most out of this day.
Spread the Love
Easily export your customer list to import it into your free mailing solution, such as Mailchimp, and surprise your customers.
♥ For example, you can send gift suggestions “For Him” or “For Her”, with products and services that you offer.
♥ You can also send a coupon for a limited period of time (until february 14th), and with specific conditions to encourage your customers to use it during less busy hours.
♥ Take advantage of this to remind your customers that Valentine’s week is very busy, so that they can book an appointment online to be sure to reserve their place.
Get More Customers
Invite your customers to refer their friends using invitation cards. For example the referred friend will enjoy a discount on his first appointment booked, while the customer who made that reference will receive a product or a sample as a reward. It’s a great time to create new businesses opportunities.
Create Promotions to Increase Your Product’s Sales
Since margins on products are higher than on services, you should take advantage of Valentine’s day to offer product combinations and increase your sales.
♥ For example you can offer a package with two products of the same line for a special price.
♥ On the purchase of selected products, you can offer a second one at half-price.
♥ If your customers can buy your products online, offer a free shipping or give them a specific promocode for Valentine’s Day.
Highlight One of Your Partner
You can take advantage of this day to establish joint strategies with one of your partner; a good way to take advantage of each other’s notoriety.
It can be a product combination with your partner, or a promotion on a service offered by your partner for each visit to your shop during Valentine’s Day week and vice versa.
You don’t have any partner yet? Create one! You could as example contact one of the local flower shops and offer a partnership for this occasion!
Make Promotion on Your Social Networks
Make the most out of Valentine’s Day by regularly publishing on your social networks and creating interaction on your pages.
♥ Share gift suggestions using products and services you offer.
♥ Start a contest with little effort and in a few minutes. For example, you can ask your customers to comment on your publication with the name of a person with whom they would like to enjoy one of your services. Then make a draw where both names drawn will win a free appointment.
♥ Make sure to share your current promotions on your social networks to optimize their impact.
♥ You can also announce that there will be some surprise in your store on February 14th, or even for the entire week.
Rewards Your Best Customers
Valentine’s Day can be an opportunity to increase customer loyalty. If you have a small budget for this specific day you can spoil your customers during their visit on February 14th:
♥ Offer them chocolates, samples or discounts on their next appointment (make sure to keep a note not forget it).Use a tool that allows you to track appointments history and keep notes per customer.
♥ Want to go even further? Send flowers to your three best customers! The positive word of mouth that this will generate is well worth it!
Create an atmosphere in your store
Make a romantic playlist using Youtube or 8Tracks for example and search words like “Love”. Add candles and chocolates on your counter, and at the end of an appointment offer a few samples… There are a lot of special attentions that you can offer during this day! It’s up to you to find the ones that suit you best.
In most of our tips the visual you add to your message is crucial. Take a look at these 6 tools to find the perfect images.