In today's fast-paced world, customers expect a certain level of personalization, no matter what kind of industry - and appointment scheduling is a great way for brands to offer a real personalized shopping experience to their customers. However, many people in the retail industry believe that appointment scheduling is only reserved for high-end luxury brands. This is a common myth that is simply not true.
While it certainly makes sense for luxury brands to prioritize personalized service, human personalization is just as important for brands of all levels. In fact, delivering a personalized experience is crucial for brands and retailers looking to stand out in a crowded market. By tailoring the shopping experience to each individual customer's needs and preferences, brands can build a stronger relationship with them and create a sense of loyalty that is hard to beat.
Let’s explore why appointment scheduling is a winning strategy for each brand willing to provide the best customer experience possible.
Customers are more likely to make a purchase when they feel they are receiving personalized attention from an associate. By scheduling an appointment, retailers can work one-on-one with customers to understand their specific needs and offer personalized recommendations. In turn, this makes customers feel valued and more likely to make a purchase. Appointment scheduling allows brands to allocate specific time to customers, which increases the likelihood of closing a sale.
When customers feel that their shopping experience is personalized, they are more likely to return to the same retailer. Appointment scheduling allows brands to develop a relationship with customers, understand their needs, and tailor the shopping experience to their individual preferences. By creating a stronger relationship with customers, brands can create a sense of loyalty that is hard to beat.
Even in sectors beyond fashion and luxury goods, personalization is key. A great example of a brand who perfectly understood the benefits of appointment scheduling is Five Below. This American retailer that sells products under five dollars came up with a really creative idea of offering ear piercing for the very cheap price of five dollars. This creates a really attractive value proposition as ear piercing usually costs between sixty to eighty dollars in the United States - it’s a way better deal than customers could find anywhere else. This service is mostly useful as it brings people to the stores and helps the brand acquire new customers within their target. And while people are in store getting their ears pierced, they discover what the retailer is all about and can really dive into the brand universe. The strategy here is to create a moment, an experience that clients will remember.
Another perfect example is actually one of our clients: the Canadian pet retailer Mondou. They offer their clients the opportunity to book an appointment for a free “Doggy Wash”. Upon reservation you can reserve a space within the store where you have all the infrastructure needed to be able to wash your furry friend - the perfect opportunity for people who do not have enough space at home. In other words, they invite their core clientele for a free service in store. And while they’re there, they might as well buy a treat for their pet, restock on dog food or even buy new toys.
In conclusion, appointment scheduling has become a vital tool for retailers at all levels. It offers brands the opportunity to personalize the shopping experience for customers, increase sales, and promote customer loyalty. By utilizing appointment scheduling, businesses can stand out in a crowded market and provide personalized service that is essential in today's retail industry.