booxi is proud to have contributed to the success of the Hair Fashion Night of L’Oréal Professionnel event.

Press Release    |   Jul 11, 2016


On May 12th 2016, booxi participated to the successful Hair Fashion Night in Toronto event organized by L’Oréal Professionnel. With a progressive opening of places and with more than 700 appointments made in only 4 days, the event was rapidly sold out.

In order to support this complex logistic of automatically assigning attendees to one of the 50 stylists, according to the available time slots per stylist, L’Oréal Professionnel has chosen booxi.

Attendees were able to reserve online from the L’Oréal Professionnel booxi page, Facebook and a custom mobile app, then receive a confirmation by email with their designated time and stylist. A major time savings for the organizers, and a great experience for the participants.



Appointment online booking was suspended because all time slots were filled, and resumed 3 days later, following the opening of 150 new spaces by L’Oréal Professionnel.


The event was a success and booxi is happy to have helped a company as large as L’Oréal Professionnel, as it daily supports SMEs and self-employed workers.

About L’Oréal

L’Oréal has devoted itself to beauty for over 105 years. With its unique international portfolio of 32 diverse and complementary brands, the Group generated sales amounting to 22.5 billion euros in 2014 and employs 78,600 people worldwide. As the world’s leading Beauty Company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail and branded retail.

Research and innovation, and a dedicated research team of 3,700 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world and attract one billion new consumers in the years to come. L’Oréal’s new sustainability commitment for 2020 «Sharing Beauty With All»sets out ambitious sustainable development objectives across the Group’s value chain.

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About booxi

booxi is a very easy to use smart appointment solution that provides just what business and self-employed professionals need: Online visibility (with an automated website), a collaborative appointment solution, a customer list (CRM), communication and marketing automation, and an integration with point of sale (POS) systems.

Do you want to know more about booxi, and learn about all the features?

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