The holidays are coming and you’re very busy. Whereas it is the right time to communicate with your customers and take a few minutes to thanks them. Here is a quick guide to help you select the right tool and send your holidays newsletter.
Why should I send a newsletter for the Holidays?
To keep in touch with your customers you have to make sure to regularly communicate with them. Sending them a newsletter for the holidays is an opportunity to build your customer’s loyalty. You can get advantage of this moment to send them information about your business, news, and promotions, and get them to book their next appointment.
1- Get your client list ready to be imported in the solution of your choice.
You can easily export your client list directly from booxi, using the option Export the client list under your client list menu.
Here is an article on how to export your booxi client list.
2- Select the perfect sending tool for you.
There are many solutions available, and we have selected four of them which, depending on your needs, offer free plans. Here is an overview of them: Mailchimp, Zoho, Campayn and Sendiblue.
Mailchimp allows you to send customized mass mailing for free, if you have less than 2,000 subscribers and send less than 12,000 messages a month. This solution is very simple to use. For more subscribers and messages, plans start at CAD 35$ per month and there is no limit for the number of messages that can be sent.
Zoho also provide a free plan for users that have less than 2,000 subscribers and send less than 12,000 messages per month. You also have the option to choose a plan without any limit of email sent. Then prices depend on the number of subscribers. For example, for the first 500 subscribers it’s 5$ per month. One of the differences we have noticed, is that before the final step of sending your message, that message will be verified by Zoho, which only takes a few minutes.
Campayn is a free solution for users that have less than 500 subscribers, and you can send up to 20,000 messages per month. Beyond 500 subscribers you can choose the plan that corresponds to your mailing list. For example for 1000 subscribers select the 10$ per month plan. As soon as you pay for a plan there is no limit of the number of email that you can send.
Sendiblue provides a free solution for users that send a maximum of 9,000 messages per month, and the number of subscribers is unlimited. However with this version you can only send 300 messages by days. For more than 9000 emails per month, you can take a paying plan. For example if you need to send up to 40000 emails select the 7.93$ per month option. The solution is available in English, French, Spanish, Portuguese, Italian and German.
3- Send your newsletter.
Now that you have chosen your solution, follow these steps to send your newsletter. For each solution, the steps are almost the same, but the terms can change a little.
- Once your account is confirmed, select the Campaign tab in your Dashboard and click on Import Contacts. Then select Import a file, and choose your booxi client list. Then click on Import.
- Click on Create a new campaign, adjust the settings of your campaign.
- Next you can select the template of your choice and customize the text and images.
- Once everything is at your liking, select your list of subscribers and click on Next.
- Schedule when to send or send it immediately.
Once your campaign is sent you have access to a report, where you can track opening rates and other things.
One last tip: In your messages, visual is crucial! Here are a few websites where you can find the perfect picture: https://www.booxi.com/blog/6-tools-for-stunning-photos-for-your-website/