Online Booking is a Must to Get More Customers

Uncategorized    |   Apr 12, 2019

Online Booking is a Must to Get More Customers

Recent studies have shown a drastic change in customer behaviours and expectations. While booking an appointment via Facebook Messenger, chat and text message remains low, online booking has skyrocketed from 20% two years ago, to 69.8% of customers who now prefers to book online when available.

Customers expect Online Booking

Here are a few interesting statistics that tells you what customers expect and are looking for when choosing one service provider over another.


Booking an Appointment

69.8%
prefers to book online Read
21.2%
over the phone
9%
using other methods

 



Choosing a Service Provider

93.9%
of customers are likely to choose one service provider over another if they offer online booking
52%
prefer to modify their appointment online instead of by phone

 



Getting a Reminder For a Booked Appointment

62.6%
by text message
22.7%
by email
15.6%
by phone and other means

 


 

What is The Impact on Your Business

Businesses using a cloud based online booking solution see a significant improvement in their customer satisfaction, acquisition, retention and overall revenues because of the following reasons.

  • The convenience of booking online attract new customers
  • The automatic thank you, and recall to book a new appointment messages helps with customer retention
  • The online booking drastically reduces time spent on the phone, by 16 hours per employee/month
  • The automated email and text message reminder reduces no-shows from 13% to less than 2%


Impact on your revenues

$6,800
average additional revenues per employee/year
$96
average cost of the solution per employee/year (based on a 5 employee licence)
70,830%
average ROI (cost of the solution vs additional revenues)

 

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Astrid Bertout
Digital Marketing | Customer Success
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