In this article, we have put together a few tips you can easily apply to get online visibility. Go step by step, according to your needs and the time you have.
The first thing you can do is to create a file with a description of your business, the main information, few pictures, and your address for example. Then all you have to do is to copy/paste when you create your different profiles. A lot of saved time!
Easy and free, this first step will allow you to come out with a better exposure on the Google search results when people enter your business name.
85% of customers have a Facebook account. This means you absolutely have to be present on this social network. Once you have your Facebook page, make sure to regularly publish relevant content on it.
- Create your website
Today there are many ways you can easily get a website, even with a small budget. For example, as soon as you create an account with booxi, you get an automated website on which your customers can find all the information they are looking for, such as your service offer, prices, business hours and your address.
To go even further and help you create your own website with more content, booxi made partnerships with appyourself and Webself.
- Add a call-to-action
It is good to be visible and to have online traffic, but it is even better when you can convert those visitors into customers. That’s why you have to add a call-to-action. With booxi you can easily add a Book Now button directly on your website or activate the feature Book Now on your Facebook page.
- Register to online professional directories in your industry
You can easily find online specialized directories for each industry using specific keywords. For example, you can try on Google : Association + your industry, group + your industry or even directory + your industry + your region.
Once you found interesting ones, all you need to do is to register to their free online profile.
- Join groups of interest on Facebook and take part of the conversation
On Facebook, search for groups with people that would be interested by your services and participate to the conversations. Answer questions, stand as an expert for your industry, and use this opportunity to subtly promote your business and your services. However make sure to respect the policies of each groups, to avoid any risk of being blocked.
Now that you have created the foundations of your online visibility, you can go further by promoting your business online. Indeed even small budgets can benefit from Facebook Ads. We have selected the most relevant types of ads for you.
- Participate to forums by answering questions in your field of expertise
Websites like Quora can bring new visitors if you give relevant advice on subjects related to your industry. Don’t forget to add a link towards your website to drive traffic.
You now have everything you need to start building your online visibility. It is not that difficult, you can do it!