workless-morerevenues

How to Get More Revenues by Working Less ?

Business Tips    |    August 30, 2016

You might think “Everyone knows that less work brings less income and not the opposite…”, but yet we always end up meeting someone who works less than us and gets more revenues. It is often because they find a way to make other people work for them, or work with tools that do the job for them.

With that in mind, let’s have a look on two examples based on real life cases and see how these people manage to increase their incomes by working less.

For Michelle, Change Was Perceived as an Uphill Battle

Michelle, a mother of two owns a massage therapy center with 6 employees and has almost no time left to see her clients as her business and appointment management occupies nearly all of her time. To avoid as much as possible no-shows, she spends hours sending emails and calling customers to remind them of their appointment for the next day. Unfortunately she has no time to take care of her website, her visibility and her marketing and she is unable to grow her business.

She hits a wall and has to change something, but change feels like an uphill battle for her. Michelle finally decides and begins to use a tool that she was considering for several months, but yet was delaying the implementation date.

The transition is very easy, employees adapt quickly, and the uphill battle becomes a small step. Customers love it, nearly 20% of them book appointments without calling, and get an automated confirmation email. Reminders are also automatically sent by email and/or SMS, which completely takes away the associated workload while eliminating no-shows. Her client list automatically update, so she no more needs Excel nor paper notes because her appointment solution does all the work for her.

After only one month using it, she realizes that managing appointments is not time consuming anymore, her employees have access to their appointments and the tool does the rest, “It’s like magic” she says. Given this work reduction, which Michelle estimates to be 28 hours a week, she starts seeing customers and even hires a new therapist. And after two months of using the tool she hires another therapist.

Two months ago, Michelle could not see the day her business would grow and now it is performing better than ever while Michelle works less.

Julie Used to Spend Her Evenings Calling Back Clients,
on Top of Paying Two Daytime Receptionists

Julie owns a beauty salon in Quebec with a good clientele, many beauticians and two shared receptionists which costs nearly $36,000 a year. Despite her good business management, she spends her evenings and part of her weekends to call back clients as no-shows quickly becomes a problem if she doesn’t so.

She decides to “take the technology turn” she said. Right from the first week employees are comfortable with the tool and inform their customers that they can now book appointments online from their website or directly from their facebook page.

Julie starts having more free time instantly, and she can enjoy her evenings and weekends. After her first month, she reduces her reception to one receptionist, a saving that she estimates to $ 18,000 a year.

She provides a better customer service than ever, her employees love the tool, her business is more profitable than ever and Julie works less.

Work Smarter Not Harder

The previous cases clearly show how easy it can be to increase income by working less, if you work more efficiently.

Now let’s take a fictional example by calculating a possible increase in income, while using actual statistics.

Professional NOT Using a Tool:

$40 per 30 min appointment ( $80/hr).
64 appointments per week for a total of 32 hours (+ $2,560).
7.5 hours spent on the phone weekly.
13% missed appointments (4 missed appointments per week – $320).

40 hours (or more) of work per week.
$2,240 in revenues ( $2,560 – $320) per week.

30 hours on the phone each month.
$8,960 in gross revenue per month.
$43,000 a year before tax, with a profit margin of 40% after expenses.

Professional Using a Tool:

8 hours less the phone time per month (+ 16 appointments $640).
2% no-shows only (+ 13 appointments per month $520).
$5,568 per year for a total annual income of $48,568 before tax.
2,729% return on your investment of $204 per year for the management tool.

Gross Revenue increase of $27,840
At an additional cost of only $408

The same scenario can easily be used to estimate that a business of 5 employees could get a revenue increase of $27,840 at the sole cost of $408.

You too, can “take the technology turn” to increase your revenues, improve your customer service, and enjoy your evenings and weekends, or for all these reasons.

Astrid Bertout
Digital Marketing | Customer Success
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