You have a great online visibility tool, your booxi website, so lets make sure it looks awesome by following the tips provided in this article.
- Business description that sells
- A good service offer
- A team they can trust
- Delightful pictures
- More links, more visibility
- Share it
It won’t take much time and efforts, but it will provide great results as every little detail is important and for customers to find what they are looking for.
Business description that sells
It’s important to write a description that sells your business. Try to be catchy; use short sentences and a friendly vocabulary so customers quickly get what your business is all about. Identify your competitive advantage; what makes you different from your competitors and write them down. Consider adding the following:
- How long you have been in business (if more than 3 years)
- Your expertise
The most important thing to remember here is to be concise and sell your business.
A good service offer
If you offer many services, list them all, even if you do not wish to offer online booking for all of them (you can disable online booking for specific services). If you don’t list some services, customers will assume you don’t offer them at all. You can organize your service in categories to make it easier to understand. Show the prices, the duration and add a full description that sells the service. The more details you give, the better. It is important to be concise and clear in all your descriptions.
Add a new service
Add a category of service
A team they can trust
Customers have to trust you, and it has been proven that when they see a face, it becomes easier for them to trust. Which is why we strongly recommend that you list your personnel with pictures. Provide a position, so customers know who is who, and a short bio that should sell the merits of this skilled professional. Consider adding the following:
- Years of experience
- Particular skills or diplomas
- Name of the association the person is a member of
You may ask your personnel to fill their profile on their own. Make sure to update the list of services they offer, so customers understand what they do.
Consumers love to visualize before buying and statistics show that websites and posts that have pictures are more viewed by consumers. Images make everything more attractive, trustworthy and thanks to them it is easier for customers to understand what the services are about. Add photos of your business (cover and logo), your personnel, and your services. A page with pictures is eye catching and shows that your are a professional in your field.
You can upload pictures using your desktop computer, a tablet or use your smartphone with our mobile app to take and associate pictures to your services and personnel.
If you do not have a logo like most self-employed professionals, simply use your profile picture as a logo. If you don’t have pictures, here are 6 tools for stunning photos.
More links, more visibility
If you have another website, add a link to it on your booxi page (Business details section – website). It will give you more visibility and help Google search results.
Now that you have an attractive booxi website, share it and make sure it is visible everywhere you are. Add it to your Facebook page, Linkedin, Google plus, Twitter and Pinterest. The more links you create, the more people will find you and take appointments with you. Add links to your booxi website also improves your SEO, meaning that it increases your chances to come up first in Google search.
Now that your have your website, make sure it drives traffic.