Faced with fierce competition in the sector, Decathlon has chosen a different path: creating connections, utility and loyalty through services.

By focusing on personalized, continuous training, the brand succeeds in strengthening the expertise of its teams, without ever sacrificing the DNA.

The brand transforms the act of making an appointment into a fully personalized, meticulous and perfectly orchestrated experience.

To attract more customers, focusing on services, and not just any services. Personal shoppers, wellness appointments, exclusive workshops...

By integrating appointment scheduling into their omnichannel strategy, the brand has succeeded in creating a new standard of customer relations.

By integrating events, workshops, launches, olfactory rendez-vous, the perfume house goes far beyond simple sales.

By integrating appointment booking into its e-commerce site, the brand transforms every click into a qualified in-store opportunity.

Discover how Oh My Cream and La Maison Convertible use solutions like Shopify and Booxi to create seamless omnichannel journeys and boost conversions

A step-by-step checklist to launch or optimize your personal shopper service—covering goals, experience design, team training, KPIs, and more.