Case Study



Founded in Paris in 1954, Clarins is a renowned French multinational cosmetics company. The brand manufactures and sells cosmetics, skincare products and fragrances, and is also known for its spa and wellness services.

Clarins has been working with Booxi since 2019 to modernize the way they manage their appointments and reservations. Today, they use the software for everything related to booking paid and free services - both to manage staff calendars, but also to allow their customers to book online.


Clarins Spa

The service aims to offer customers a variety of beauty and skin treatments within their spas. Offering this service by appointment makes it easy for customers to book, reduces cancellations thanks to automatic SMS reminders, and seamlessly integrates customer data with Cegid Y2 for centralized, automated management of their retail services.

Clarins & Me

A free consultation service via video call or telephone, where customers can get in touch with a beauty consultant. These virtual appointments are made in a highly professional manner: advisors, hired especially for this service, are located in a virtual boutique replicating Clarins stores.

Clarins Education

A series of events during which beauty consultants receive group training on new products, treatment protocols, staff onboarding, VIP customer management, etc. A personalized site called "RSVP Clarins" has been developed with the help of Booxi and made available to all advisors, acting as a sort of events marketplace.

Booxi also supports Clarins for their appointment scheduling service offer in various other sectors, such as with Consultants in Department Stores or for treatment services in Air France VIP lounges.


  • Optimizing operations
  • Manage staff and onboarding
  • Focus on customer experience
  • Synchronize and centralize data
  • Improve the customer journey
  • Generate qualified in-store traffic
  • Bring more value to the shopping experience
  • Differentiate itself from the competition


  • Increased conversion rates
  • Bigger basket size
  • 88% online appointments (2022)
  • Optimization of operations
  • Streamlined onboarding
  • 14,500+ attendees for internal events (Clarins Education, 2022)

We will never go back to the way we worked in the past. Using Booxi has been such an efficiency booster and has freed up our teams to focus on our core business.

Lionel Uzan
President, Clarins North America

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with Booxi

of customers who book an
appointment make a purchase.

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