welcome to booxi

About Booxi

Booxi turns in-store appointments, events, and queues into measurable revenue for retailers.

Our mission

Booxi helps retailers power, measure and predict revenue-generating experiences at every step of the consumer journey.

Booxi's purpose is to make commerce more human.

Group photo of the booxi team

The Problem We Solve

Digital leaders

Digital leaders invest in campaigns that drive consumers to stores and cannot attribute the resulting in-store sales. The gap between digital spend and in-store revenue remains unmeasured.

Retail  leaders

Retail operations leaders run services across hundreds of locations and lack the data to know which stores, staff, and formats perform best. Execution quality varies but nobody can prove it with numbers.

Booxi operates at the intersection of in-store experience management and retail performance measurement. Where legacy scheduling tools stop at the booking, Booxi structures the full consumer journey and measures the revenue it generates.

Measured results

70%

Conversion rate on booked experiences, vs. under 20% for walk-ins.

+30%

Average basket uplift compared to walk-in visits.

<4%

No-show rate with Booxi, vs. a 15-30% industry baseline.

What We Do

Three engines to power in-store experiences. One layer to measure the revenue they generate.

Scheduling icon

Appointment scheduling

Booxi enables retailers to manage one-to-one appointments across all stores, from beauty consultations to personal styling, expert advice sessions, and VIC experiences.

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Queue management

Booxi manages walk-in traffic, wait times, and real-time store flow, ensuring every visitor receives structured attention regardless of how they arrive.

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Event management

Booxi structures and tracks in-store events (workshops, product launches, VIP experiences) from registration to attendance measurement.

Appointment Performance

Booxi measures the revenue each appointment generates at the point of sale: appointment revenue, transaction value, and sales rate, benchmarked across stores and staff.

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Retail integrations

Booxi integrates with retail platforms including Shopify, Salesforce, SAP, Cegid, Adobe, Klaviyo, Yext, and Partoo, and offers a full REST API with webhooks for custom workflows.

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Multi-store operations

Booxi deploys across retail networks with centralized configuration, multilingual support in 20 languages, and role-based access from store level to headquarters.

Who We Serve

Booxi serves enterprise & midmarket retailers operating physical store networks across the world.

Booxi serves digital leaders (CDO, VP Digital, VP e-Commerce) who need to prove the in-store revenue impact of their campaigns. Booxi serves retail operations leaders (VP Retail/Stores, VP Operations) who need consistent service execution and performance visibility across their store network.

Our History

From a Montreal startup to the platform powering in-store experiences for the world's leading retailers.

2013

Founded in Montreal

Booxi was founded by Elie Perez and Daniel Laplante. Booxi is headquartered in Montreal, Quebec, Canada.

2016

First paying customer

Booxi signed its first paying customer and integrated with Lightspeed POS.

2018

Enterprise retail pivot

Booxi pivoted to enterprise retail, signing LVMH, L'Oréal, Clarins, and Decathlon.

2021

European office in Paris

Booxi opened its European office in Paris, France.

2022

LVMH & Google accelerators

Booxi was selected for La Maison des Startups LVMH and the Google for Startups Accelerator Canada.

2024

European acceleration

Booxi expanded its footprint across the UK and Italy.

2026

From bookings to revenue

Booxi powers in-store experiences for +30,000 users across +8,500 retail locations in over 100 countries, and measures the revenue they generate.

Our Leadership Team

One leadership team, 50 professionals across Montreal and Paris, one obsession:
turning every store visit into measurable revenue.

Elie Perez CEO Booxi
Elie Perez
Co-founder & CEO
Daniel Laplante CEO / co-founder Booxi
Daniel Laplante
Co-founder & CPO
Julie Morissette CFO at Booxi
Julie Morissette
CFO
Natasha Sirois People Operations Director at Booxi
Natasha Sirois
People Operations Director
Simon Lafortune Product Director at Booxi
Simon Lafortune
Product Director
Charles St Laurent Software Development Director at booxi
Charles St Laurent
Software Development Director
Bertrand de Buyer Head of Sales at Booxi
Bertrand de Buyer
Sales Director
Sophie Barbara Desilets
Customer Success Director
Jeam-Baptiste Herlem Marketing Director at Booxi
Jean-Baptiste Herlem
Marketing Director

We're hiring! Help us build the future!

At Booxi, innovation and collaboration drive our success. If you're ready to take on exciting challenges, check out our open positions and join our journey.

Ready to turn in-store experiences

into measurable revenue?