Success stories
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Of in-store visitors browse the website beforehand.
Appointments booked since Booxi was implemented.
Appointments per store, per month.
Discover the in-store services implemented by La Maison Convertible, to engage existing customers and attract new ones.
La Maison Convertible offers an in-store appointment service to guide customers in selecting and configuring their furniture.
La Maison Convertible transformed a service initially launched urgently during the lockdown into a premium, scalable appointment experience, ensuring a consistent yet personalized customer journey across all stores.
The brand closely tracks leads, store visits, and online-generated appointments to fine-tune its digital campaigns based on actual in-store traffic, with precise ROI management.
Thanks to CRM integration, leads generated from appointments are automatically captured and activated for retargeting or loyalty campaigns, providing an enriched and actionable customer view.
By integrating Booxi, La Maison Convertible standardized appointment booking, turning it into a key pillar of its retail strategy. With an average basket 28% higher and a 40% conversion rate following appointments, the brand clearly demonstrates that a personalized in-store experience generates immediate value.
Conversion rate following appointments
Victoria Anjot
Marketing & Digital Director
Victoria Anjot
Marketing & Digital Director
La Maison Convertible is a French family-owned company founded in Paris in 1980, specializing in smart furniture. The brand has a strong omnichannel distribution strategy, supported by a retail network of 50 stores across France.
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