Case Study

Christian Louboutin

Overview

Christian Louboutin is a French luxury shoe brand founded in 1991 by the designer of the same name.

Christian Louboutin is well aware of the challenges facing the market and is constantly striving to innovate and evolve, so they decided to place their trust in Booxi in order to offer their customers personalized in-store experiences. The brand chose to use an e-booking solution to implement an omnichannel service and align itself with the demands of luxury clients, enabling them to book appointments for a whole range of unique services. Booxi won the brand over thanks to its simplicity in terms of user experience and in-store solution, as well as the platform's efficiency in meeting all their appointment needs.

Solutions

Christian Louboutin offers their customers in-store appointments with one of their ambassadors, as well as virtual appointments for a unique experience from home.

Discover the Collections

"Dive into our universe and discover our latest creations through a unique in-store experience.”

Unique Occasions

“A wedding, birthday or another occasion? Share your wishes with our ambassadors to make this moment unique.”

Special Orders

“Discover the magic universe of Special Orders through our exclusive personalization service and make our iconic designs yours only!”

Maintenance and After-Sales Service

"Benefit from an expert welcome in-store for the maintenance or repair of your product."

Objectives

  • Offer omnichannel service
  • Meeting the expectations of omnichannel customers
  • Improve customer experience
  • Harmonize the offer
  • Increase loyalty
  • Stimulate sales
  • Strengthen brand presence in various international markets
  • Recruit new customers

Results

  • Increased conversion rates
  • Bigger basket size
  • Net new customers
  • Improved customer satisfaction

The solution allows us to offer an omnichannel service providing a personalized journey to our customers who are increasingly searching online before visiting the store. It is a service very much requested by our clients.

Christel Cassimatis
Global Omnichannel Manager, Christian Louboutin

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