Clarins expands its collaboration with Booxi on a global scale

Clarins, one of the world's leading beauty brands, has decided to renew its collaboration with Booxi to modernize and optimize the way they manage their appointments and reservations across 10 countries and 3 continents.
Indeed, the brand, whose "touch" is so iconic, is dedicated to providing its customers the best possible experience through scheduled interactions. Therefore, they decided to use our appointment scheduling software to centralize and automate their service offers.

Clarins understands the challenges of the industry; the brand is constantly innovating and evolving to adapt to customer demand. In addition to offering high-quality products, Clarins has decided to focus on the experiential by creating various exclusive services to provide their clients with personalized experiences and expert advice, both in-store and remotely.

"Booxi has been able to support us with such agility in the deployment of our omnichannel services. Initially in the international deployment of online reservations for our stores and spas. Then, at the beginning of the pandemic, with the online booking of virtual video consultations." - Laurent Malaveille, Chief Digital and IT Officer at Clarins

Clarins uses Booxi for both paid and free services. Staff can efficiently manage their schedule, and customers can now book appointments online. The integration with Cegid Y2 also allows perfect synchronization of customer data from the online appointment booking to the payment in-store.

This collaboration, which started in 2019, is now extended to a total of 10 countries worldwide: Canada, USA, Belgium, France, Spain, Switzerland, United Arab Emirates, Taiwan, Hong Kong and Singapore.

Clarins reaffirms its trust in Booxi by deploying a range of services in three areas:

  • Clarins Spa: various beauty and skin treatments that are offered in their spas.
  • Clarins & Me: a virtual consultation service where clients can connect with a beauty consultant who presents and explains the products live from a studio.
  • Clarins Education: a series of events where beauty consultants from across the country receive group training.

''At Booxi, our mission is to Make Commerce More Human.  We are proud to collaborate with such an iconic brand that cares about its customers and is willing to innovate to deliver an incredible experience.'' - Elie Perez, CRO and Co-Founder at Booxi.

Booxi was able to provide Clarins with the flexibility and creativity that allowed them to quickly notice incredible and growing results such as increased revenue, productivity and a significant improvement in the quality of appointments offered.

"What we liked most about Booxi was the collaborative aspect and the intuitiveness of the product. The implementation was seamless and we received great support from the entire team. It was a great partnership." - Lionel Uzan, President, Clarins North America

About Booxi

Booxi is a Montreal-based retail-tech company that has developed an e-booking solution used by brands around the world. Founded in 2013, Booxi is used by major international brands to schedule all types of appointments with their customers, such as consultations or events. Booxi integrates with the brand's website, through its Booking Widget, so that customers can book appointments with just a few clicks. Thanks to the tool, brands can improve their customer experience and maximize their customer lifetime value. To learn more, visit

About Clarins

Clarins is a French family-owned cosmetics company founded in Paris in 1954. The company manufactures and markets skin care products, and make-up and is also a player in the spa and well-being industry, under the Clarins and My Blend brands.
The Clarins brand is present in more than 150 countries and is number 1* in high-end skin care in Europe. Over 95% of its products are exported worldwide and are formulated and designed in Clarins Laboratories in France.
Clarins is committed to promoting responsible beauty to ensure that its actions are sustainable. Its mission, "To make life more beautiful, to pass on a more beautiful world", is an integral part of the company's statutes.

*Source: Prestige skincare category panels in European countries (France, UK, Italy, Spain, Germany, Switzerland) in 2021

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