Reserve with Google: A Key Tool for Retail

In a world where every digital touchpoint can become a lever to drive in-store traffic, a new opportunity is emerging for retailers: it’s now possible to simply add a link and offer appointment booking directly from Google.

Thanks to the synergies between Booxi and Yext via the Reserve with Google feature, brands can now turn their local visibility into concrete, measurable actions. In just a few seconds, a user can discover a service on Google Search or Maps and book a slot in-store—without leaving their search, with no friction or detours. It’s a seamless experience for the customer and a powerful one for today’s retailers.

A Direct Response to New Customer Journeys

Today, most purchasing journeys start on Google. Consumers search for nearby services or products from their smartphones, often with immediate intent. In this context, the user experience must be fluid, fast, and action-oriented.

With Reserve with Google, retailers meet these expectations. Integrated with Booxi, the appointment booking process is direct, intuitive, and fully synchronized with in-store team availability. All of this is supported by Yext, which improves the consistency and accuracy of brand information (hours, addresses, services, etc.) across all listings, including Google Business Profiles.

What Kind of Results Can You Expect After Activation?

Since the activation of this feature for the first clients onboarded by Yext, the results speak for themselves: an average +30% increase in conversion from the Reserve with Google button alone. These figures confirm the strategic value of this feature, which transforms the Google Business Profile into a transactional entry point. It’s a new way to optimize drive-to-store efforts with tangible results—without changing existing infrastructure.

A Complete View of the Omnichannel Customer Journey

One of the major advantages of this integration lies in its ability to connect digital and physical data through best-in-class tools.

• Yext tracks all clicks and user interactions on Google listings
  
• Booxi records confirmed appointments, cancellations, and generated revenue—while identifying the booking source
  

This provides retailers with a complete picture of the customer journey—from click to conversion to in-store visit.

It also supports CRM efforts, local campaign optimization, and helps identify the most in-demand services by geographic area.

Simple and Fast Setup

Contrary to what you might think, activating Reserve with Google is quite simple and doesn’t require a complex technical project. All you need is:

• Booxi to integrate the booking link on store pages
  
• Yext to centralize and manage your entire digital presence strategy, including listings and link them to your services.
  
• A validated Google account, typically managed with support from your Yext account manager
  

Once these steps are completed, synchronization takes place and the booking button becomes visible on all relevant listings. No special development is required, and the rollout can be done at scale.

Why This Feature is a Must-Have in 2025

Today’s consumers expect a simple, fast, and personalized experience. Enabling appointment booking on Google meets these expectations while boosting local visibility and conversion rates.

By combining Booxi for appointment management, Yext for local visibility and data, and Google as the natural entry point in the customer journey, retailers unlock a powerful lever to drive foot traffic, enhance user experience, and increase revenue.

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In Summary

• ‍What is “Reserve with Google”?
  It’s a feature that allows customers to book an appointment directly from Google Search or Maps. In just a few clicks, they can access your services—without leaving their search flow.
• Why is this important for retailers?
  Because most customer journeys begin on Google. By integrating appointment booking at this first point of contact, brands reduce friction and turn a simple search into a confirmed appointment.‍
• Is this solution suitable for all retail verticals?
  Yes—with conditions. Reserve with Google applies to all retail verticals (beauty, eyewear, fashion, etc.) as long as the business offers online appointment booking. However, Google must approve the integration, and Yext is responsible for submitting the application.‍
• Is it difficult to set up?
  Not at all. Just use Booxi for appointments, Yext for your Google listings, and a validated Google account. No development work required, fast deployment, and a smooth experience for the customer.

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