Success stories
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Of appointments are booked via Booxi
Increase in average basket after an in-store workshop
Conversion rate to purchase after a workshop
Discover the in-store services and events Diptyque has implemented to engage loyal customers and attract new ones.
A paid workshop (with the cost redeemable on purchases) that breathes new life into your candle jars using seasonal blooms.
A paid group workshop where guests are invited to sketch while listening to the soulful melodies of a live saxophonist.
A workshop (with the cost redeemable on purchases) offering an immersive experience into the heritage of perfume.
Thanks to a customizable platform, Diptyque was able to seamlessly deploy an omnichannel journey, effortlessly bridging digital and in-store experiences.
It offers a tailor-made experience that reflects the brand’s identity. From appointment booking to in-store interactions, every step is carefully crafted, including email and SMS reminders.
With simple interfaces and a stable platform, advisors can manage appointments efficiently. This optimized process allows to focus on delivering personalized experience.
By integrating Booxi, Diptyque strengthened engagement with its existing customers and increased in-store traffic by streamlining the omnichannel journey. Automated reminders helped reduce no-show rates, while continuous tracking allowed the brand to optimize both performance and the in-store experience.
Participation Rate Across All Workshops
Adélaïde Citroën
Head of Strategy & Transformation Diptyque
Adélaïde Citroën
Head of Strategy & Transformation Diptyque
Diptyque, a Parisian fragrance and lifestyle house, blends artisanal expertise with creative flair to offer unique olfactory experiences—embodying the art of perfume through 140 boutiques worldwide.
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