Success stories
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Increase in average basket size
Average conversion rate VS 2.5–3% in e-commerce
Appointments per store, per month
Discover the in-store services and events implemented by Decathlon, to engage existing customers and attract new ones.
Decathlon makes it easy to sign up for a wide range of sports, allowing to discover and practice the sport of their choice.
Customers can book a free electric bike test ride in just a few clicks, helping them confidently choose their future model.
Decathlon provides customers with fast, organized access to the expertise of its technicians.
of their activities platform in Canada, relying on a flexible solution without having to internalize the management of appointments.
By leveraging open APIs, Decathlon built customized interfaces adapted to its customer journey and specific business needs.
Activity bookings led to a significant increase in average basket size and a conversion rate higher than traditional e-commerce standards.
The launch of the Decathlon Activities platform significantly improved customer engagement and strengthened the value generated in stores. The service-based experience has thus become a key lever for supporting brand awareness, customer loyalty, and network growth in Canada.
Boris Stoyanov
Head of Technology
Boris Stoyanov
Head of Technology
Founded in 1976 in France, Decathlon is now one of the world’s leading sports goods retailers. Present in over 70 countries, the brand designs, manufactures, and distributes equipment for more than 80 different sports.
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