Success stories
Showcasing the Brand Through Services

How Printemps Succeeds in Attracting More Local Customers to Its Stores

INTRODUCTION

By clicking  you agree to our Terms and Conditionsand consent to being contacted by Booxi for commercial purposes.

Printemps’ Objectives

Acquire

New local customers

Digitize

The customer journey

Transform

Store into a living space

Highlight

brand through its service offerings
15

Stores deployed Booxi for appointment booking

+2500

Events held per year across all stores

+4000

Personal Shopping Appointments in One Year

Services Offered

Discover the in-store services and events implemented by Printemps to engage existing customers and attract new ones.

Personal Shopping

Available online or in-store, offering a tailor-made experience with no minimum purchase, across more than 3,000 brands.

Workshop and Masterclasse

Covering a variety of themes such as culinary arts, organized in partnership with external companies, and open to all.

Events and Conferences

Printemps stores are becoming vibrant spaces where talks, exclusive experiences, and live activations come together.

How Does Booxi Add Value for Printemps?

Multi-Format Orchestration

With a centralized solution, Printemps easily manages a wide range of experiences, events, workshops, and live activations, while ensuring smooth reservation management and operational efficiency in stores.

Acquisition & Conversion

Online appointment booking makes Printemps' services accessible to new, younger, more digital customers. It becomes a true driver of discovery, transformation, and loyalty from the very first interaction.

Unified Vision & Co-Creation

Bringing all use cases together on a single platform enables teams to work more efficiently, with a shared roadmap, and a continuous innovation dynamic built in close collaboration with field teams.

TAKE IT A STEP FURTHER

A Tangible Success

Printemps has reimagined its customer relationship by making its services more visible and accessible, particularly to a younger, more digital-savvy audience. Beyond appointment booking, Booxi has become a strategic growth driver: it helps attract new customers, streamlines the in-store journey, and enhances the overall experience.

"We wanted to digitize the customer journey and enable online appointment booking. It all started with free events as our first use case with Booxi. After organizing 2,500 events per year across all our stores, we decided to move into Personal Shopping. Booxi has proven to be a powerful tool for communication, conversion, and visibility. In just one year, we recorded over 4,000 appointments—exclusively from new clients. It’s become a key metric for measuring online acquisition and a true lever for transformation."

Maude Funaro

Former Manager of Transformation

"We wanted to digitize the customer journey and enable online appointment booking. It all started with free events as our first use case with Booxi. After organizing 2,500 events per year across all our stores, we decided to move into Personal Shopping. Booxi has proven to be a powerful tool for communication, conversion, and visibility. In just one year, we recorded over 4,000 appointments—exclusively from new clients. It’s become a key metric for measuring online acquisition and a true lever for transformation."

Maude Funaro

Former Manager of Transformation

About

Printemps, an iconic name in French retail, has been celebrating the art of living for over 150 years. With 20 stores across France and a growing e-commerce presence, the brand offers a unique experience combining fashion, beauty, home, and luxury, all delivered with exceptional service.

Other resources to explore…

Discover our latest content: success stories, practical guides, and inspiring events.

Success stories
How Decathlon Leverages Experiences to Stand Out in a Highly Competitive Market
Faced with fierce competition in the sector, Decathlon has chosen a different path: creating connections, utility and loyalty through services.
Learn more
Success stories
How Clarins Optimizes Team Efficiency, Preserving Customer Relations
By focusing on personalized, continuous training, the brand succeeds in strengthening the expertise of its teams, leveraging the DNA of the brand.
Learn more
Success stories
How Christian Louboutin Reinventes Hospitality in Luxury with a Seamless Experience
The brand transforms the act of making an appointment into a fully personalized, meticulous and perfectly orchestrated experience.
Learn more

Ready to turn your customer experience into a performance driver?

Talk to a Booxi Expert