Booxi Product Update: What to Know, and Try This Month

23/6/2025
Contributor
Astrid Bertout
Product Marketing Manager
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At Booxi, every feature is designed to help you better manage your network, free up your team’s time, and deliver a smooth, engaging customer experience.
What you’ll find here are product updates developed in direct response to real-world needs, so that each day, Booxi becomes even more seamless, reliable, and valuable for your teams.

But before diving into this month’s updates, here’s an exclusive preview you won’t want to miss.

A new module is on the way: what if you reimagined in-store waiting?

At Booxi, 2025 will be marked by a major innovation. For the past few months, we’ve been working on a brand-new module designed to reinvent how in-store waiting is managed.

Less frustration, smoother flows, better coordination for your teams, and a more thoughtful welcome experience for your customers. All seamlessly connected to your existing Booxi appointment management, with a simple interface and real-time control.

This new feature? Queue management.

And if you’re curious, stay tuned: a first version is coming very soon.

From Package Tracking to Data-Driven Customer Loyalty

→ Ideal for beauty and wellness brands
Package tracking in Booxi just got an upgrade. More than a simple counter, it’s now a powerful source of CRM data, turning every package sold into a loyalty-building opportunity.

How does it work?

  • You sell a treatment package in-store (e.g., 5 massages or 300 minutes).
  • With every appointment, your team logs usage (1 session, 60 minutes…) directly from the client’s Booxi profile.

The result: a 360° view to power your CRM strategy.

  • No more manual tracking: The history is accurate, centralized, and visible across your entire network.
  • A gateway to loyalty: It's more than tracking. You know exactly where each client is in their journey, follow up at the right time, suggest complementary offers, and build loyalty.
  • A premium customer experience: Provide clear, professional follow-up that reinforces client commitment.


To activate this feature and start building data-driven loyalty, reach out to your Account Manager.

Reduce No-Shows and Improve Data Quality with reCAPTCHA

To fight fraudulent bookings and ensure data accuracy, Booxi now integrates Google reCAPTCHA into your booking widgets, a smart layer of protection with direct impact on your bottom line.

What you gain:

  • Fewer no-shows, more revenue: By blocking bots, only real customers can book. That means fewer missed appointments and more optimized schedules and revenue.
  • Clean CRM data for smarter decisions: Keep fake profiles out of your database. Cleaner data leads to better marketing and more accurate reporting.

Powerful, invisible security
reCAPTCHA analyzes user behavior (mouse movement, typing patterns) to detect bots, without disrupting real customers.
From their perspective, it’s seamless: no visual tests, just the usual discreet message:
“This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.”

Full control for you
Each booking receives a reliability score (from 0 to 1):

  • Score ≥ 0.5 → booking accepted
  • Score < 0.5 → blocked
    → You can customize this security threshold. Contact your Account Manager to adjust it.

The Calendar Now Opens at Your First Real Appointment

Until now, the calendar opened at a fixed hour (e.g., 8 a.m.), even if your store opened later.
If you opened at 10 a.m., your team had to scroll to see their first appointments.

Now, Booxi automatically displays the calendar at your actual opening time.
If your store opens at 10 a.m., that’s where the view starts.

A small change, but one that saves time and lightens your team’s workload from the first click.

Multi-Service Appointments Now Just as Easy on Mobile

Managing multiple services in one booking? You can now do it directly in the Booxi mobile app.
Create and edit multi-service appointments anytime, anywhere.

Perfect for brands with full-service customer journeys. For example:

  • Fashion: Fitting followed by alterations.
  • Beauty: Skin consultation followed by treatment.
  • After-sales: Diagnostics followed by repair service.

A big step toward perfecting in-store team coordination!

Automatically Add Images in Booxi

You can now add employee, service, or category images via our API.
Ideal for automating visual updates from third-party tools or keeping a consistent brand image across your network.

Simplified Network Management

  • Add or Remove Services Across Stores with One Click
    Until now, adding a new service across your stores meant checking off each one manually. Now, from the Head Office > Services section, you can select or deselect all stores at once.

  • Adjust Time Between Appointments via API
    No more manual edits: buffer times between services can now be managed automatically from your internal tools.

  • By Default, Customers No Longer Choose a Staff Member When Booking
    For new accounts, staff selection is now disabled by default.
    This reflects the common setup used by most brands, where customers book a service, not a specific person.
    The result: a smoother booking experience for customers, and simpler setup for your team.

  • The Geolocation Button Is Now Clearer for Customers
    When searching for a store during online booking, customers now better understand that they can click the geolocation button to find their nearest location — making the reservation process even easier.

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