Product Update: Streamlining Operations for a Premium Customer Experience

This March, we’ve focused on journey fluidity. Whether it’s pooling your resources between appointments and walk-ins or harmonizing your brand’s visual identity, every update was designed to give time back to your teams and provide total clarity to your customers.

‍Before we dive into the new features, here is an important operational update for your calendar:

Scheduled Maintenance, March 25, 2026

As part of a major infrastructure upgrade, the Booxi platform will be temporarily unavailable for up to one hour on March 25, depending on your region:

• US Region: 12:00 AM - 1:00 AM EDT (9:00 PM – 10:00 PM PT / 5:00 AM – 6:00 AM CET)
• EU Region: 5:00 PM - 6:00 PM EDT (10:00 PM – 11:00 PM GMT)

⚠️ Please note: If your operating country does not match your assigned region (e.g., merchants based in Australia or Asia-Pacific), this maintenance may occur during your business hours. We recommend informing your in-store teams in advance.

Previously confirmed appointments will not be affected. For any questions, please reach out to your Customer Success Manager or find more details here.

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Now, let’s take a look at the latest updates shaping Booxi this month.

Booxi’s queue management now integrates even more seamlessly into your operations.

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First, by empowering your customers to join the queue on their own terms.

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With Booxi, customers can add themselves to the daily waitlist instantly, whether by scanning a QR code in your window or on the counter, or directly through your online booking widget.

The result: no more waiting for a staff member to check them in, no more crowding at the entrance, and a reception flow that is seamless, natural, and always under control.

It’s a game-changer for the in-store experience:

• In high-traffic retail: Customers scan, join the queue, and keep browsing your collections instead of standing around waiting.
• In luxury boutiques: For clients who value privacy, self-check-in allows them to join the queue discreetly without needing to provide a full name.

Your team can breathe, your customers can circulate, and your store maintains its momentum without ever compromising the experience.

Next, by integrating resource management directly into your queue system.In retail, responsiveness is the key to a great welcome. For brands that share the same resources, such as fitting rooms, specialized equipment, or private suites, between scheduled appointments and walk-ins, you now have total, real-time visibility.

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Wait times in your digital queues now reflect the real-time availability of these shared resources. This synchronization ensures customers receive reliable information the moment they arrive. Your teams also gain flexibility: you can now reassign a resource to a customer while they are still in the queue, allowing for more agile day-to-day management of your physical space.

Note: This feature is not yet available on the mobile app.

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Brand Identity: Your Communications, Your Design

The customer journey doesn’t end when a slot is booked. Confirmation and reminder emails are often the most viewed touchpoints before a visit.

Thanks to our Theme feature, you can now fully customize your automated emails to faithfully reflect your brand’s visual identity. Just like your booking widget, your emails become an extension of your world. By using your specific colors and fonts, you strengthen brand consistency with every message sent.

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This option is available for Head Office (HO) accounts.
To activate it, please contact your Customer Success Manager.

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API: New Building Blocks for Your Tech Ecosystem

For your technical teams and partners, we continue to expand our integration capabilities to automate low-value tasks and improve data reliability:

• Network Automation (Merchant API): Multi-location brands can now create, update, or deactivate stores via the API. This is the ideal solution for automatically syncing your store network with internal tools like your CRM or ERP.
  
  Technical Docs
  
  
• Multi-Service Availability: We’ve launched a new endpoint capable of returning precise slots for complex journeys involving multiple services. The API now guarantees that every required staff member and resource is available simultaneously before a booking is confirmed, eliminating scheduling errors.
  
  Technical Docs

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Coming Soon

We’re already working on the next steps to further simplify your operations and boost conversions:

• Reserve with Google (for Beauty & Pet Care brands): For paid services, you’ll soon be able to add a "Book" button directly to your Google Business Profile to capture immediate purchase intent.
  
• Automated Clarity: No more display errors. Services that are disabled or whose staff are offline will automatically disappear from your booking pages for a friction-free journey.
  
• Simplified Deployment (Module Link): Gain agility by "pushing" booking links created at the Head Office (HO) directly to your local store interfaces (BO). One global click for instant local availability.